Company - Pataua Brazil

A brand of cosmetics created in Salt Lake City, Utah, USA, for professionals and final customers developed from assets from the Amazonian flora associated to the greatest technology.

With a worldwide presence, PATAUA BRAZIL already sets its presence in the United States, Brazil, Europe and Africa.

Patauá or Jessenia Bataua is the fruit of a palm tree, considered to be the “Amazonian Olive Tree”. It has several uses from culinary to health treatment. Several tribes from the Amazon, especially the Kayapós, use this oil in beauty rituals to give strength and bright to skin and hair.

From a study of unmatched beauty properties of this precious oil can PATAUA BRAZIL, a brand of professional products and high performance home care precautions.

Prepared with the fusion of strong natural elements, such as pure patauá oil, plant extracts and special raw material blends, associated to nanotechnology, entering deeply to the threads to treat all the needs of the hair in different level care.

The hair is split in three basic parts: cuticle (most external), cortex (internal) and marrow (when present, is the center part of the thread).

Damages caused by several factors, such as climate, pollution, chemical agents, brush traction and the warmth of dryers and hair straighteners, affecting the threads in several ways. Therefore, products developed by PATAUA BRAZIL were prepared to offer specific treatments for each care level.

From the study of KAYAPÓS Indians and their art, we can see precise and geometric traces used by these natural artists. The choice of the squares have total connection with the origins of the tribes that that most use PATAUÁ on the day-to-day, which bases and legitimates the icons applied to the brand.

SOFT

At this level, products promote treatment at capillary level. It works on the cuticles sealing them and checking bright and a soft touch.
MEDIUM

Through an intense treatment action, at this level care products penetrate the capillary cortex and promote the deep restructuring of the threads.
ADVANCED

Product at Advanced level are those that promote full transformation at capilary fibers. Chemical colors and shape, cauterization products and special care.

There are inumerous iconographies used to express in a simple and visual way several technologies and benefits of a cosmetic product. At PATAUA BRAZIL we developed some icons that demonstrate to all in a clear and simple way: